Friday, May 7, 2010

Partying with our Best Friends





The May/June issue of AARP Magazine (page 19) gives stats from some of the research that BISSELL has conducted about the human-animal bond. Can you guess the % of pet owners 55+ that celebrate their pet’s birthdays? I was very surprised to learn that it is only 24%. Even if you expand to all ages of pet owners, our survey showed that 31% celebrate their pet’s birthday. Guessing on our facebook page was much higher too, ranging from 52% to 98% until we gave a nudge to go lower.

I am definitely one of the people that celebrate my dog’s birthday! We have a party each year and Loco gets treats and presents. This past year we made special blueberry “pupcakes” for her and her doggie friends. After the party, I brought the extras into BISSELL for all my work friend’s furry pals. We had so much fun at our pup-party! Now we just need to convince the other 69% of pet owners how much fun it is to celebrate birthdays with their best friends.

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